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Welcome To Technext Technosoft
28/04/2025
Accor Hotels' used Google Ad Extensions to boost their booking system and drive a successful digital journey. Imagine a traveller booking a hotel room last minute from Tokyo, while a couple in Paris plans a weekend getaway. They both search online, explore different options, and choose Accor Hotels. What helped them to decide? Their smart advertisements with more useful details and quick actions. Behind this success was Google Ad Extensions. These tools helped Accor to connect better with travellers and gave them what they needed, faster.
Accor Hotels, founded in 1967, is a trusted name in the global hospitality world, with plenty of hotels in over 90 countries. As more travellers started booking online, the competition became tougher. Accor realised that basic advertisements were no longer enough. They needed a better hotel advertising strategy that caught attention and encouraged action.
To succeed in today’s digital world, Accor needed more than just visible advertisements. That is why the team chose Google Ad Extensions. Their goal was to make advertisements more interactive and useful for people searching for hotels.
The first step in Accor Hotels' digital marketing was to understand what users were looking for. If someone searches for terms like "Accor hotel deals" , it means they are interested in booking soon. Accor wanted to guide them to the right place quickly.
They used Sitelink Extensions and Lead Form Extensions to send users what they were looking for—like a special deal or a direct booking page. This made booking easier than earlier. These search advertisement enhancements made users happy and improved booking rates by 14 %. That is how conversion rate optimisation helped Accor grow.
Accor also focused on helping people contact them easily. Many travellers still want to speak with someone before booking a room to ask about services or confirm something. So, Accor added the Call Extensions and Location Extensions tool also.
These tools made it easy for users to call the hotel or see where it was located, right from the advertisement. Call Extensions boosted click-through rates by 4%, and Location Extensions added another 9%. This part of their hotel advertising strategy helped turn interest into real bookings.
Booking a hotel is a big decision. People compare a lot of options and look for reviews before choosing. Accor knew that showing trust was important. So, they added Review Extensions and Seller Ratings to their ads.
These showed positive reviews and ratings from past guests. It helped build trust and made people more likely to click. All of this helped to build trust between the service provider and consumers. As a result, their click-through rate improved by 6% with social proof and by 19% with reviews. These features were key to the success of Accor Hotels' digital marketing.
People want to see what their hotel looks like before they book. Accor used Image Extensions to show pictures of hotel rooms, pools, and nearby attractions right in their search ads.
These images gave users a better feel of the hotel experience. Accor also used Sitelink Extensions to highlight special offers. This mix of images and deals in one advertisement made a big difference. Advertisement groups saw a jump in click-through rates from 13% to 24%. It proved how strong online hotel booking advertisements could be when done right.
What made Accor stand out was how it focused on results. They did not guess; rather, they measured. Every small change in the ads was tested. And every test led to better outcomes.
From making the booking path simpler to adding trust elements like review stars, everything had one goal: that is, more bookings. Their approach to conversion rate optimisation was smart and data-driven.
They did not treat ads as a one-time effort. Instead of that, they kept improving, learning, and growing. By converting user data into useful updates, they made smart decisions that led to real growth.
Accor’s work with Google Ad Extensions was more than a small update, rather, it was a complete game-changer for their business. It changed how their advertisements worked. From the call buttons to the review stars, each tool made the user’s journey smoother. Accor’s success is not just a great case study; rather, it is a guide for any brand that wants to do well digitally. With tools like search advertisements, enhancements, and a focus on the customer, even simple ads can do amazing things.
The success of Accor Hotels' digital marketing shows that great advertisements do not just show up; rather, they help, inform, and convert. They understood what users wanted and gave it to them quickly and clearly.
